Currently WordPress doesn’t allow you to add custom bulk actions. See codex. Adding them is super easy with this plugin. This is based on solution found here: http://www.skyverge.com/blog/add-custom-bulk-action/ This plugin just makes it more easier to use. Plugin adds a class named Seravo_Custom_Bulk_Action which you can use to easily define custom bulk actions. See documentation and examples here: https://github.com/Seravo/wp-custom-bulk-actions/