GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags. The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed. eCommerce events tracked with Google Analytics 4 The following GA4 events are automatically included in the dataLayer: WooCommerce view_item_list select_item view_item add_to_wishlist add_to_cart view_cart remove_from_cart begin_checkout add_shipping_info add_payment_info purchase Easy Digital Downloads view_item add_to_cart begin_checkout purchase Flexible container implementation Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. You can furthermore extend te delay with a timer. This may be relevant to you be if are focusing on pagespeed. You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. Post data You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager. – Post type: include the type of the current post or archive page. – Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc. – Categories: include the categories of the current post or archive page. – Tags: include the tags of the current post or archive page. – Post title: include the post title of the current post. – Post ID: include the Post ID of the current post. – Post date: include the post date. – Post author name: include the post author name. – Post author ID: include the post author ID.