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Personalize any content! Add or replace content according to the visitor’s profile or interaction with the site. No coding required! Select a condition >> Set a version of content to be displayed if it is met. Watch a short video (1:36): WHY IF-SO? Simple to use – No coding is required Works with any page builder 100% compatible with all caching plugins (no need to disable the cache) A simple way to improve engagement and conversion rates New! Conditional Gutenberg Blocks and Elementor Widgets …………………………………………………………… HOW IT WORKS All page builder users: Create a trigger Select a condition and set the personalized content version Optional – create more dynamic versions and set the default content Paste the shortcode wherever you want to display the content Every time a page with the shortcode is loaded, one of the content versions will be displayed accordingly. Learn more >> Gutenberg and Elementor users Select the block or element On the side menu, select the condition to display the block/element – More about conditional Elementor Elements >> – More about conditional Gutenberg Blocks >> …………………………………………………………… WHICH CONDITIONS CAN BE SET WITH IF-SO? If-So offers a wide range of conditions. Here are examples of our most implemented conditions. Most popular Geolocation – Show location-based content (examples >>) Google Ads – Show content based on the user’s search term on Google Ads or related to the Facebook Ad the user was referred from (examples >>) UTM Parameters – Show dynamic content based on UTM parameters or other query strings (examples >>) More usage examples >> Geolocation City State Country Continent Time zone User Behavior Browser Language Returning Visitor (pro) Device Type Logged-in User Days Since User Registration (pro) Pages Visited (pro) Referral Source (pro) Browser Type (pro) Operating System (pro) Number of Version Views (pro) Date & Time Start & End Date (pro) Schedule (pro) Day of the Month (pro) Marketing & Advertising Dynamic Link (pro) Page URL (pro) UTM Parameters (pro) Google Ads / Facebook Ads (pro) WooCommerce Products in the Cart (pro) Products Purchased (pro) Units in Stock (pro) Total Spent (pro) Average Order Value (pro) Customer Details (pro) Integrations (pro) WooCommerce Subscriptions WooCommerce Memberships MemberPress WishList Member WP Job Manager LearDash Easy Digital Downloads AffiliateWP Weglot All conditions >> …………………………………………………………… Built-in stats Get clear insights into your content performance! See real-time results with a built-in analytics system – how many times each version was displayed and how it affected the conversion rate. …………………………………………………………… THE EXTRA OPTIONS THAT MADE If-So THE #1 PERSONALIZATION PLUGIN If-So is more than just an If-Then personalization solution. We consistently add new features so that no matter what your need is, you will be able to achieve it with If-So. Audiences (segments) Assign users into predefined audiences based on the user’s interaction with the site and then show content based on the user’s audience. Learn more >> User self-selection form: Allow users to select the content they will see by assigning themselves to an audience (segment). Learn more >> Conditional pop-ups Create pop-ups that will be displayed based on any If-So condition. Learn more >> Custom user profile fields (for logged-in users) Create a new field in the user’s profile, assign a value to that field, and show content based on the value. Learn more >> Dynamic content from CSV Create and manage thousands of dynamic content versions directly from a CSV file. Learn more >> …………………………………………………………… DYNAMIC KEYWORD INSERTION (DKI) The Dynamic Keyword Insertion (DKI) option allows you to display values using shortcodes: * The user’s location: country, state, city, or continent * A value of a query string parameter * The user name * An event time – calculated according to the user time zone And more… for all DKI shortcodes >> Examples for Dynamic Keyword Insertion shortcodes: User’s Country Display the user’s location: country, city, state, continent, or time zone. [ifsoDKI type='geo' show='country'] More Geolocation DKI shortcode options >> Query String DKI Display the value of any query string. [ifsoDKI type="querystring" parameter="YOUR-PARAMETER" fallback="Your default value (optional)"] More Geolocation DKI shortcode options >> Auto-Local Time Display Show an event time calculated according to the user’s time zone. [ifsoDKI type='time' show='user-geo-timezone-sensitive' time='04/25/2022 08:00' format='n/j/o, G:i'] More Geolocation DKI shortcode options >>