This Menu Item Types Add-on adds the possibility of adding action in your navigation menus. This plugin extend Menu Item Types. Use your custom action /** * The executed hook will be prefixed with : mitypes_action_ . * To run my_custom_action_name, you need write : */ add_action( 'mitypes_action_my_custom_action_name', 'my_callable_function', 10, 2 ); function my_callable_function( $args, $item ){ echo 'hello world' ; }