The WordPress Piwik PRO UTM Converter plugin automatically recognizes campaign parameters and redirects a URL to the URL with converted parameters: utm_* to pk_* or pk_* to utm_*, depending on the plugin’s settings. Conversion pk_* to utm_*: pk_source => utm_source pk_medium => utm_medium pk_campaign => utm_campaign piwik_campaign => utm_campaign pk_keyword => utm_term pk_kwd => utm_term piwik_kwd => utm_term pk_content => utm_content Conversion utm_* to pk_*: utm_source => pk_source utm_medium => pk_medium utm_campaign => pk_campaign utm_term => pk_keyword utm_content => pk_content