TargetAudience helps you to address your website audience more precisely. By adding a “utm_content” parameter you can change the visual behaviour of your website to better address visitors who came from different places. After configuring the plugin in the settings you can use a shortcode for displaying the name of your audience. For example place the shortcode: [audience default="Webdesigner" alternative="1"] on your page. By default “Webdesigner” is displayed. But if you append an “utm_content” parameter like “?utm_content=1” in the address bar, the shortcode will display the first alternative of your set audience with ID 1 (maybe “Online-Marketers”).