Once you activate this plugin and enter your Klaviyo API keys, it will automatically sync your WordPress user profiles with Klaviyo. Each time a new profile is created or updated, an event it also recorded on the profile in Klaviyo. The following properties are synchronized to Klaviyo as profile properties automatically User ID: wordpress_user_id User Registered Date: wordpress_user_registered User Login: wordpress_user_login User Role: wordpress_user_role User First Name User Last Name A \”WordPress – Created User\” and \”WordPress – Updated User\” event is recorded when a user is created or updated. By default this plugin will only synchronize users created or updated after the plugin was enabled. There is also a feature to allow you to manually sync all of your WordPress users as a once off activity. Add Klaviyo Onsite Javascript This plugin includes a setting to automatically add the Klaviyo Javascript to your website. This is an optional setting, as you may have already added the Klaviyo Javascript via their official integration.