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WooCommerce allows you have to have plain old ugly URLs, pretty URLs with just the product name, prettier URLs with the product name and it’s category but… what about when you want a sexy URL with the: Product Name Child Category Parent Category Shop Name For example: http://meawesome.com/items/cool-stuff/cooler-stuff/the-stuff/ Now that’s a sexy URL. Install the plugin, set it up under Settings > Permalinks and start improving your SEO or whatever. The plugin also supports multiple child categories in the URL, so you could even have a URL like this: http://meawesome.com/items/cool-stuff/cooler-stuff/mooarrrr-stuff/the-stuff/ PHP Requirement This plugin requires PHP version 5.4 or higher. If you’re still at PHP 5.2, it’s time to update. Read here why and how.